It can affect a website negatively if too many Google AdSense links or too much advertising is placed in the visible area of the page. WordPress has a little bit of an understanding and appends the site title with the page or posts name then the ‘|’ (pipe) symbol. For those who have the budget and want instant visibility paid search often referred to as pay per click or PPC for short is the ideal solution. Using platforms such as Google AdWords or Bing Ads advertisers can market their business to potential customers anywhere in the world. Like SEO, PPC is a very specialist field and to get the best results it’s advisable to employ a company that knows what they’re doing and has a proven track record of success. Frankly there are lots of things which a good professional search engine optimisation exponent would tell you to do! Every site, for the purposes of being optimized for Search Engines needs to go through a very timely process to complete the desired outcome.
Can trust rank help improve my search engine placement?
On the Internet, people tend to scan text rather than read it from cover to cover. That’s why you should provide a clear structure of each piece of content. Use headlines, subheadings, bullets and bolds in the most relevant sections of your copy. You can see who registered a website, where they’re hosting it, and how many site managers they have. Anchor text has been a huge talking point within SEO for many years now. There is no specific length of time for how long evergreen content remains relevant. Imagine visiting an online shop, and receiving a notification from your browser that this site is not secure. You’re probably not so eager to buy something there and provide this website with private or sensitive information.
The infamy behind blogs
When people hear about how great you are, they head to Google to discover more. Once Google understands the intent, it often will offer an excerpt from its Knowledge Base, which is a snippet of information from a highly trusted resource. When you are brought on to handle the SEO for a particular website, one of the first things you need to find out is which SEO activities have previously been attempted Most SEO consults cover a local area. As we know Google’s algorithm updates primarily focus on devaluing links that aren’t relevant. The added advantage to local link building is that these kind of links are almost always relevant. While backlinks in and of themselves are simple, understanding how to build backlinks the right way is not.
Think like a human not a robot when it comes to long tail search
Gaz Hall, a Freelance SEO Consultant, commented: "Companies should consider how other reputable sources cover the chosen topic and related words that co-occur around that topic." Another tip is to make sure you do your research and examine which terms to target before you set out. To make a website stand out in the depth of the internet is the hardest job for everyone who runs an online business. There’s no magic recipe that can be applied and give sustainable results. However, search engines tend to reward those websites that bring a real value to their users. Ha!) I spend the majority of my time learning about Google’s search engine algorithm and duplicating my strategy to Bing and Yahoo for two very simple reasons: What Google wants to see is authoritative and relatable links talking about your site.
Follow a consistent cadence towards authority sites
Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites). A great example that I like to point people to is Beverley Guide. It’s important to have breadcrumbs on your website. They show users how a page fits into the structure of a site, and allow search engines to determine the site’s structure. What is Thin Content and Why is it Bad for SEO?
By Adam Snape on 20th February 2015 Categories: Content, Google, SEO
In February 2011, Google rolled out an update to its search algorithm called Panda – the first in a series of algorithm updates aimed at penalising low quality websites in search and improving the quality of their search results.
Although Panda was first rolled out several years ago (and followed by Penguin, an update aimed at knocking out black-hat SEO techniques) it’s been updated several times since its initial launch, most recently in September of 2014.
The latest Panda update has much the same purpose as the original – giving better rankings to websites that have useful and relevant content, and penalising sites that have “thin” content that offers little or no value to searchers.
In this guide, we’ll look at what makes content “thin” and why having thin content on your site is a bad thing. We’ll also share some simple tactics that you can use to give your content more value to searchers and avoid having to deal with a penalty.
What is thin content?
Thin content can be identified as low quality pages that add little to no value to the reader. Examples of thin content include duplicate pages, automatically generated content or doorway pages.
The best way to measure the quality of your content is through user satisfaction. If visitors quickly bounce from your page, it likely doesn’t provide the value they were looking for.
Google’s initial Panda update was targeted primarily at content farms – sites with a massive amount of content written purely for the purpose of ranking well in search and attracting as much traffic as possible.
You’ve probably clicked your way onto a content farm before – most of us have. The content is typically packed with keywords and light on factual information, giving it big relevancy for a search engine but little value for an actual reader.
The original Panda update also targeted scraper websites – sites that “scraped” text from other websites and reposted it as their own, lifting the work of other people to generate their own search traffic.
As Panda updates keep rolling out, the focus has switched from content farms and scraper sites to websites that offer “thin” content – content that’s full of keywords and copy, but light on any real information.
A great way to think of content is as search engine food. The more unique content your website offers search engines, the more satisfied they are and the higher you will likely rank for the keywords your on-page content mentions.
Offer little food and you’ll provide little for Google to use to understand the focus of your site’s content. As a result, you’ll be outranked for your target search keywords by other websites that offer more detailed, helpful and informative content.
How can Google tell if content is thin?
Google’s index includes more than 30 trillion pages, making it impossible to check every page for thin content by hand. While some websites are occasionally subject to a manual review by Google, most content is judged for its value algorithmically.
The ultimate judge of a website’s content is its audience – the readers that visit the site and actually read its content. If the content is good, they’ll probably stay on the website and keep reading; if it’s bad, there’s a good chance they’ll leave.
The length of your content isn’t necessarily an indicator of its “thinness”. As Stephen Kenwright explains at Search Engine Watch, a 2,000 word article on EzineArticles is likely to offer less value to readers than a 500 word blog post by a real expert.
One way Google can algorithmically judge the value of a website’s content is using a metric called “time to long click”. A long click is when a user clicks on a search result and stays on the website for a long time before returning to Google’s search page.
Think about how you browse a website when you discover great quality content. If a blog post or article is particularly engaging, you don’t just read for a minute or two – you click around the website and view other content as well.
A short click, on the other hand, is when a user clicks on a search result and almost immediately returns to Google’s search results page. From here, they might click on another result, indicating to Google that the first result didn’t provide much value.
Should you be worried about thin content?
The best measure of your content’s value is user satisfaction. If users stay on your website for a long time after clicking onto it from Google’s search results pages, it probably has high quality, “thick” content that Google likes. You can’t seem to find your content anywhere. While different search engines use slightly
different algorithms, they all place importance on prominence, proximity,
and density, the three basic rules of keyword deployment.
How to focus on scraping
How are you going to ensure that your site stands out, that it’s set apart from all of the other existing sites? This is the key to building decent backlinks in order to rank highly in search engines. If you choose the wrong keywords, you might be able to optimise for them and follow all the best practices and SEO techniques. For search engines, the opinion of the users is what matters the most and is thus given the highest importance. The type of traffic we want to build is the type that will compound and will never go away. We want to create traffic today that will still give us a little trickle in five years. Combining hundreds (or thousands) of little trickles, our site that converts, and a great product we will create a giant river. The best discoveries I’ve had have come from my own form of pattern recognition, seaming together connective tissues between different information sources.